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North Beach is the intellectual and cultural heart, and the Italian soul of San Francisco.

North Beach offers all that life can afford, if one is tired of North Beach, one is tired of life. North Beach is cafes, Italian bakeries, boutiques and charming inns. It is fine dining in excellent restaurants, offering many different ethnic cuisines, and people relaxing at outdoor tables enjoying a cappuccino or a fine glass of wine.

Historic upper Grant Avenue offers a picturesque mix of retail stores and the ghosts of the Beat generation. There is live music, jazz, rock, 'da blues. Bawdy Broadway reverberates with the color and excitement of the old Barbary Coast and a touch of old Chinatown. Columbus Avenue presents a boulevard as beautiful as any in Europe, stretching from the Transamerica Pyramid to Fisherman's
Wharf. And there is Washington Square Park, the jewel of North Beach, nestled by Saints Peter and Paul Church. Down the street is Dimaggio Playground where Joe and his brothers learned to play baseball, next to a magnificent new public Pool.

North Beach is nothing less than the HEARTBEAT of San Francisco.